The marketing industry is experiencing unprecedented change. Technology is disrupting established business models and providing more choice. As a result, the range of digital options available to brand owners is getting more complex, and this is prompting many brand owners to rethink how they plan and buy media.
More About UsIgnite is a media consultancy, independent of advertising agencies, ad tech and other technology vendors. Trusted by leading brands and organisations to provide confidential strategic advice, manage agency pitches, harness digital talent, and enable them to optimise their marketing spend.
We’re starting to see the rise of new types of scale. Agencies need to focus less on buying clout and more on data, talent and ideas.
Technology is tempting some big names to do media buying themselves and cut out agencies, but it’s not a binary decision.
Time to hit the reset button on dysfunctional media audits.
“John has an innate understanding of marketing and he really gets digital, not only the specifics but also how it fits within the overall communications landscape. He's always on point.”
Tracy Pryce, Online Retail Programme Manager (Enterprise Ireland)
“Despite all the hot air about digital marketing, few cut through its increasing complexity like John. He focuses on critical issues that drive real business growth. He zooms in on solving problems and his approach is refreshing.”
Paul Rothwell, Group CEO (Sliderobes)
“John was a great partner on a recent initiative with an innate understanding of the agency landscape alongside very strong digital and commercial acumen. He was committed, highly responsive and results-orientated. The team experienced a very strong sense of partnership and collaboration.”
Claire Cadogan, Head of Digital Marketing (Fáilte Ireland)
“John’s motivation to help clients take control of their media investments shines through in every aspect of his work. If you're looking to empower your team and optimise your media strategy in a digital world, John is the expert you need.”
Lucy Murray, CX & Marketing Director (An Post)
