Why Ignite?

We are a leading independent media and digital advisory company. We are trusted by leading organisations across government, insurance, travel, healthcare, utilities, procurement, finance, and banking to deliver real results.

A part of your team

We position ourselves as an extension of your marketing team, so you can call on deep knowledge and commercial understanding of media and the agency landscape to get you to the best outcome in the shortest possible time.

100% independence and objectivity

Vested interests often prevent clients from getting the best advice that will deliver optimal solutions and performance. We only work with brands, so there’s no conflict: our advice is open and transparent, and always in your best interests.

Hyper specialised

We have deep knowledge, insights and experience of digital advertising.  We’re agile and provide a highly responsive ‘always on’ service. And because we’re highly specialised we’re more invested in your success.

Empowering you

“Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.” Inspired by that proverb, Ignite Media Consulting’s solutions are focused on empowering you to take more control of your media ecosystem and make more informed decisions. Working together with effective marketing teams, we act as an impartial outside resource to help you evaluate your own thinking about your media and digital investments with confidence.

We don’t claim to have all the answers

Wait, aren’t consultants supposed to know it all? Today’s media landscape is far too complex for any one person to specialise in everything. That’s why, where a project calls for highly tailored solutions, we draw on a trusted network of subject matter experts in key areas like measurement, analytics, procurement management, digital transformation, programmatic trading, contract governance and transparency, adtech and martech ecosystems, or e-commerce strategy. This way, you get best-in-class advice and guidance, without needing to manage multiple supplier relationships, while respecting NDAs.

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In house of pain

Technology is tempting some big names to do media buying themselves and cut out agencies, but it’s not a binary decision.

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Ctrl alt delete

Time to hit the reset button on dysfunctional media audits.