We are a leading independent media and digital advisory company. We are trusted by leading organisations across government, insurance, travel, healthcare, utilities, procurement, finance, and banking to deliver real results.
We position ourselves as an extension of your marketing team, so you can call on deep knowledge and commercial understanding of media and the agency landscape to get you to the best outcome in the shortest possible time.
Vested interests often prevent clients from getting the best advice that will deliver optimal solutions and performance. We only work with brands, so there’s no conflict: our advice is open and transparent, and always in your best interests.
We have deep knowledge, insights and experience of digital advertising. We’re agile and provide a highly responsive ‘always on’ service. And because we’re highly specialised we’re more invested in your success.
“Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.” Inspired by that proverb, Ignite Media Consulting’s solutions are focused on empowering you to take more control of your media ecosystem and make more informed decisions. Working together with effective marketing teams, we act as an impartial outside resource to help you evaluate your own thinking about your media and digital investments with confidence.
Wait, aren’t consultants supposed to know it all? Today’s media landscape is far too complex for any one person to specialise in everything. That’s why, where a project calls for highly tailored solutions, we draw on a trusted network of subject matter experts in key areas like measurement, analytics, procurement management, digital transformation, programmatic trading, contract governance and transparency, adtech and martech ecosystems, or e-commerce strategy. This way, you get best-in-class advice and guidance, without needing to manage multiple supplier relationships, while respecting NDAs.
Advertising industry at an inflection point
We’re starting to see the rise of new types of scale. Agencies need to focus less on buying clout and more on data, talent and ideas.
In house of pain
Technology is tempting some big names to do media buying themselves and cut out agencies, but it’s not a binary decision.