A research report on media and marketing in Ireland. It includes data, insights and advice for Irish marketers on navigating a market in flux.

Companies are accelerating their shifts toward digital-first models at warp speed.

Time to hit the reset button on dysfunctional media audits.

Technology is tempting some big names to do media buying themselves and cut out agencies, but it’s not a binary decision.

There’s never been more data, tools and service providers available to evaluate the business return from marketing investments

An illustration that shows the key players working with brand owners within the Irish media and marketing industry.

We’re starting to see the rise of new types of scale. Agencies need to focus less on buying clout and more on data, talent and ideas.

A guide to help you understand the most commonly used terms in the media and marketing.