As principal consultant with Ignite Media Consulting. I provide media and digital advisory services to brands and organisations spanning the public and private sectors.
I have over 20 years of practical experience in media supply chain management and digital strategy, executing under pressure, helping clients to navigate through complex change and adding value in the areas of media and digital advertising.
I have worked at a senior level with some of the largest media agency groups including Core, GroupM and Dentsu Aegis (UK), as well as digital creative agencies, AKQA and Modem Media, in London.
My experience of working with clients, agencies, and publishers at a senior level across multiple sectors means I offer:
Measure what matters
There’s never been more data, tools and service providers available to evaluate the business return from marketing investments