Meet John

As principal consultant with Ignite Media Consulting. I provide media and digital advisory services to brands and organisations spanning the public and private sectors.

I have over 20 years of practical experience in media supply chain management and digital strategy, executing under pressure, helping clients to navigate through complex change and adding value​ in the areas of media and digital advertising.

I have worked at a senior level with some of the largest media agency groups including Core, GroupM and Dentsu Aegis (UK), as well as digital creative agencies, AKQA and Modem Media, in London.

My experience of working with clients, agencies, and publishers at a senior level across multiple sectors means I offer:

  • Independence of agencies, ad tech and other solution provides which ensures that we are never conflicted
  • Depth and breadth of knowledge across existing and emerging channels, supply chains and technologies
  • A 360-degree outsider perspective on media matters across all channels, particularly digital; along with the current issues and challenges facing effective marketers and procurement teams. I know what levers to pull so you extract the most value from the market


In house of pain

Technology is tempting some big names to do media buying themselves and cut out agencies, but it’s not a binary decision.


The Paradox Report

A research report on media and marketing in Ireland. It includes data, insights and advice for Irish marketers on navigating a market in flux.