As principal consultant with Ignite Media Consulting. I provide media and digital advisory services to brands and organisations spanning the public and private sectors.
I have over 20 years of practical experience in media supply chain management and digital strategy, executing under pressure, helping clients to navigate through complex change and adding value in the areas of media and digital advertising.
I have worked at a senior level with some of the largest media agency groups including Core, GroupM and Dentsu Aegis (UK), as well as digital creative agencies, AKQA and Modem Media, in London.
My experience of working with clients, agencies, and publishers at a senior level across multiple sectors means I offer:
In house of pain
Technology is tempting some big names to do media buying themselves and cut out agencies, but it’s not a binary decision.
Advertising industry at an inflection point
We’re starting to see the rise of new types of scale. Agencies need to focus less on buying clout and more on data, talent and ideas.