Commonly referred to as AVBs, this is simply another name for rebates. These deals typically take the form of cash incentives media owners offer to media agencies to encourage them to spend more with them. The value of AVBs, which vary by media and by spending level, typically range between 2.5% -8% of an advertiser’s net media spend. In digital media channels, the range band can be significantly higher. AVBs can come in many forms, for example:
The Paradox Report
A research report on media and marketing in Ireland. It includes data, insights and advice for Irish marketers on navigating a market in flux.
Irish Media Landscape
An illustration that shows the key players working with brand owners within the Irish media and marketing industry.