A PRIP payment is a mechanism widely used by clients to evaluate and reward their agency partner(s). It essentially aligns agency performance with a company’s marketing objectives. Payment is normally subject to achieving pre-agreed targets/criteria. They are done on an annual basis and generally cover all aspects of the agency relationship from planning/buying to team performance etc.
A PRIP shouldn’t be agreed without FULL disclosure of other commercial opportunities for an agency to make money
Two distinct parts make up a PRIP:
The Paradox Report
A research report on media and marketing in Ireland. It includes data, insights and advice for Irish marketers on navigating a market in flux.
Advertising industry at an inflection point
We’re starting to see the rise of new types of scale. Agencies need to focus less on buying clout and more on data, talent and ideas.