A typical pitch process can run between six to twelve weeks. No two pitch processes are the same and it will vary based on client requirements. Ignite Media Consulting contributed to IAPI’s Media Pitch Guidelines and supports the efforts of IAPI, the AAI and the M.I.I in raising the standards around agency search and selection.
We’re starting to see the rise of new types of scale. Agencies need to focus less on buying clout and more on data, talent and ideas.
A guide to help you understand the most commonly used terms in the media and marketing.