How long does a media pitch process take?

A typical pitch process can run between six to twelve weeks. No two pitch processes are the same and it will vary based on client requirements. Ignite Media Consulting contributed to IAPI’s Media Pitch Guidelines and supports the efforts of IAPI, the AAI and the M.I.I in raising the standards around agency search and selection.

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Advertising industry at an inflection point

We’re starting to see the rise of new types of scale. Agencies need to focus less on buying clout and more on data, talent and ideas.

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Media glossary

A guide to help you understand the most commonly used terms in the media and marketing.