A typical pitch process can run between six to twelve weeks. No two pitch processes are the same and it will vary based on client requirements. Ignite Media Consulting contributed to IAPI’s Media Pitch Guidelines and supports the efforts of IAPI, the AAI and the M.I.I in raising the standards around agency search and selection.
There’s never been more data, tools and service providers available to evaluate the business return from marketing investments
Technology is tempting some big names to do media buying themselves and cut out agencies, but it’s not a binary decision.